AI Broke the Crisis Communications Playbook
Renee Chemel · May 19, 2026
Crisis coverage fades in search results but persists in AI narratives. Recovery requires a fundamentally different strategy.
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Expert insights on AI reputation management, brand monitoring across ChatGPT, Gemini, Perplexity, and more. Stay ahead of how AI describes your brand.
The Communications Industry Has an AI Blind Spot. Sam Michelson, CEO of Five Blocks, Is Talking About It.
Renee Chemel · May 12, 2026
Five Blocks CEO Sam Michelson has been making the rounds, here's what he's been telling communications teams about AI and reputation management.
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Wix Just Proved AI Reputation Isn't a Niche, So Why Is the Industry Still Getting It Wrong?
Renee Chemel · May 4, 2026
When Wix ships AI brand tracking as a default feature, the signal is clear: AI reputation is here. The problem is the industry is measuring it wrong.
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Share of Voice Is a Vanity Metric
Sam Michelson · April 21, 2026
Volume doesn't equal impact. Learn why Share of Voice (SoV) is the wrong metric for modern comms teams, and what to measure in an AI-first world instead.
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Everyone Knows Better Measurement Matters. So Why Aren't They Doing It?
Renee Chemel · April 14, 2026
Your media monitoring tells you who covered you. It doesn't tell you what AI says about your brand. That's the measurement gap nobody's talking about.
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Nobody Reads Press Releases. AI Does.
Yitzy Marcus · April 9, 2026
Journalists stopped reading press releases. AI didn't, and it's using them to define brand narratives at scale. Here's what that means for comms teams.
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Do LinkedIn Posts Rank in LLMs?
Avi Bieler · March 31, 2026
AI is citing LinkedIn posts to describe your brand and most of that narrative is being written by people outside your organization.
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